Where’s your data center?
Thanks to the tremendous growth of “social” applications over the past five years, we have our pick of services for collecting, saving and sharing our experiences online. We each have collections of photos, contacts, messages and more, spread across multiple popular services like Twitter, Facebook, LinkedIn, as well as many less popular services which address particular needs or preferences. We’re also producing a wealth of “exhaust data” through our browsing history, mobile sensors, transactions and other activity streams that we rarely if ever examine directly.
This ecosystem is becoming so complex that it’s easy to lose track of what you’ve created, shared or seen. We need new tools to manage this complexity, to make the most of the wealth of information and connections available to us through various services. John Battelle calls these “metaservices”, and points to growth in the number of connections between the services we use.
I expect that this next age of information tools will center around data rather than services. Data is a common denominator for these online experiences, a bridge across disparate services, technologies, social graphs, and life cycles. Personal data, in particular, has this property: the only thing that links together your photos on Flickr, Facebook, Picasa and Twitpic is…you.
So where’s your “data center”? I don’t anticipate the emergence of a single service where you do everything. There will continue to be innovation in the form of new and specialized services which meet a particular need very well. There won’t be a single service which is everything to everybody.
Instead, I foresee us wanting to track, save, use and control all of our “stuff” across the web. That’s why my new colleagues and I are working to make that possible.
There’s open source code available on github, a vibrant IRC channel (#lockerproject on Freeenode), and lots more I’d like to write about it. But it’s time to get back to work for now…