The paradox of Steve Jobs
Steve Jobs is a name that comes up a lot when talking to businesspeople, especially in the technology industry. His ideas, his background, his companies, their products, and his personal style are intertwined in the folklore of tech. I have no idea whether most of it is fiction or not, and I write this with apologies to Mr. Jobs for using him as shorthand. I have never met him, and my point here has nothing to do with him personally.
What I want to discuss is the behavior of people who invoke the myth of Steve Jobs. In my (entirely subjective) experience, it seems to me that there is a pattern which comes up again and again: People seem to want to discuss and emulate the worst of his alleged qualities.
Jobs has been characterized as abusive to his employees, dismissive of his business partners, harshly critical of mistakes, punishingly secretive, and otherwise extremely difficult to work with. Somehow, it is these qualities which are put forward as worthy of discussion, inspiration and emulation. Is this a simple case of confusing correlation with causation? Do people believe that Steve Jobs is successful because of these traits? Perhaps it is a way of coping with one’s own character flaws: if Jobs can “get away” with such misbehavior, then perhaps we can be excused from trying to improve ourselves. Or is there something more subtle going on here? Maybe this observation is an effect of my own cognitive biases, as it is only anecdotal.
As with any successful person, Jobs surely has qualities and techniques which are worthy of study, and perhaps even emulation. Although direct comparison can be problematic, luminaries like Jobs can provide valuable inspiration. I’d just like to hear more about what they’re doing right.
Perhaps this is an argument for drawing inspiration from people you know personally, rather than from second-hand or fictitious accounts of someone else’s life. I’ve been fortunate to be able to work with many different people, each with their own strengths, weaknesses and style. I’ve seen those characteristics first-hand, so I also have the context to understand why they were successful in particular situations. If there’s one thing I’ve learned about leadership, it’s that it’s highly context-sensitive: what worked well in one situation can be disastrous in another. Is your company really that much like Apple? Probably not.