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This is part 2 in a series on organizational design and growth.
What it means
Carefully communicating about what’s going on, and making fewer assumptions about what others know or think.
Why it’s important
As companies grow, many new people join who don’t have as much shared context. Many employees will also interact less frequently with each other, as we may not be able to maintain the same level of relationship with everyone. When we make assumptions about what our co-workers know, think or feel, we will increasingly be making errors of judgment. By replacing these tacit assumptions with explicit communication, we can help avoid mistakes and support cooperation within and between teams. Explicit communication is a vital tool for coming to agreement: by putting an agreement into words, we stand a better chance of understanding what we’re agreeing to, and can change it together.
Old status quo
We take a lot for granted. We know quality when we see it, but can’t explain it. New team members are expected to learn through osmosis or trial and error. Expectations are often ambiguous. Procedures live in our heads, and evolve in ad hoc fashion.
New status quo
We exercise care and thoughtfulness in our internal communications, telling others clearly what we expect and what they can expect from us. Key information and procedures are written down, and can be instantly shared with as many people as needed. We change them whenever we need to, and everyone concerned stays in the loop.
Behaviors that help
- Document the basics: a new team member should be able to learn the essentials of how to do their work by referring to documentation. We don’t need to try to exhaustively document everything, but the essentials (e.g. for an engineer, how to deploy their changes) should be written and maintained, and where appropriate encapsulated in software tools
- Make work visible: something as simple as a Trello board can offer a lot of insight into what’s going on in a team, both specifics (e.g. status) and meta information (this is how we get things done)
- Define and track projects: a project has a beginning and an end and a scope. There will always be unknowns and changes, but there should be an explicit goal such that we can agree on when it’s “done”
- Clarify roles and responsibilities: job roles are a tool to communicate with other people about what you do. By having a shared understanding of what roles we occupy, we can more easily divide up responsibilities and anticipate each other’s contributions.
- Listen actively: “is this what you meant?” “who is taking responsibility for making that happen?” “do we have agreement on this point?”
Obstacles that stand in our way
- Fear of process: Tiny companies can get by with very little structure in their operations, and may become attached to this as part of the “culture”. As they grow, this is less and less true. Process doesn’t mean bureaucracy! A process is just a description of the way things work. It doesn’t have to be rigid or foolish. The worst kinds of process are those that only exist in people’s heads, and are divergent from each other.
This is part 1 in a series on organizational design and growth.
An important lens for thinking about organizations at this stage of growth is alignment. In an organization which is aligned, the efforts of different people and teams all contribute to forward progress in a shared direction. If two teams are pulling in opposite directions they may make little progress despite great effort, and quickly become frustrated. To take an obvious example, if a marketing team is targeting an audience of large enterprises while the product being developed is only suited for small businesses, the end result of both teams doing a good job will be a failure (i.e. unhappy customers).
It’s important to note that alignment does not imply sameness. Different teams within an organization can function and behave very differently while still being strongly aligned with each other.
When an organization is small, alignment comes naturally. Everyone has some visibility on what everyone else is doing, and when something doesn’t line up, the people involved can talk it over and resolve the issue relatively easily. But as the organization grows, the propensity for misalignment increases, and these situations become much more difficult and time-consuming to resolve. The metaphor of the right hand, which doesn’t know what the left hand is doing, seems like something that would only happen in larger companies, but it begins much earlier, especially when the company goes through a period of rapid growth. Critical infrastructure, such as communication tools and patterns, lags behind the accelerating needs of the people involved, creating a surprising distance between teams.
Organizational alignment is a critical part of scaling successfully. With alignment, growth and momentum are assets. Without it, they are liabilities.
This is the beginning of a series of articles about the challenges of growing an organization. I’m writing them to share some principles that I’ve derived from my own experience, as well as many valuable discussions with friends and colleagues, about helping companies grow from being quite small (say, 1-50 employees) to medium-sized (100-500).
There are many different ways to categorize companies by size, and not everyone agrees with me that different organizations tend to face certain similar problems as they grow, based on the number of employees. In any case, hopefully we can all agree that human systems are mind-bogglingly complex entities, and any two organizations will have many important differences—such as their culture and market situation—which influence their growth and development.
For this reason, I believe there are few if any hard and fast rules, and organizational design patterns can be difficult to translate from one organization to another. One organization’s solution can be another’s problem. Even when there is a perfect fit, the process of organization change is a feat unto itself, one about which many books have been written.
Even so, I think there is much to be learned by comparing different organizations, and much inspiration to be found in their successes and failures. Two organizations merit specific mention here, as sources of inspiration for me: Canonical, where I worked as Ubuntu CTO from near inception to when it reached nearly 500 people, and Heroku, where I currently serve as VP Engineering as it grows beyond 100 people.
Several of them share a common form:
- What it means – a short conceptual overview
- Why it’s important – an explanation of why this particular change is important at this juncture
- Old status quo – what things looked like when the organization was smaller
- New status quo – what things should look like for the next stage of growth
- Behaviors that help – practical suggestions for how to work toward the new status quo
- Obstacles that hold us back – anti-patterns that prevent progress
Table of contents:
When someone wants to give you access to a Cisco VPN, they might give you a .mobileconfig file. This is apparently used by MacOS and iOS to encapsulate the configuration parameters needed to connect to a VPN. You should be able to connect to it with open source software (such as NetworkManager and vpnc) as long as you have the right configuration. Some helpful soul has tried to give you that configuration, but it’s wrapped up in an Apple-specific container. Here’s how you rip it open and get the goodies.
A .mobileconfig appears to contain:
- Some binary garbage which is safe to ignore
- An XML document containing the good bits, i.e.:
- The “local identifier” (i.e. IPsec group name)
- The “remote address” (i.e. IPsec gateway host)
- The shared secret (base64 encoded)
- Some more binary garbage which is safe to ignore
…and it looks like this:
<plist version="1.0"> <dict> <key>PayloadContent</key> <array> <dict> <key>IPSec</key> <dict> <key>AuthenticationMethod</key> <string>SharedSecret</string> <key>LocalIdentifier</key> <string>LOCAL_IDENTIFIER_HERE</string> <key>LocalIdentifierType</key> <string>KeyID</string> <key>RemoteAddress</key> <string>REMOTE_ADDRESS_HERE</string> <key>SharedSecret</key> <data> BASE64_ENCODED_SHARED_SECRET_HERE </data> </dict> <key>IPv4</key> <dict> <key>OverridePrimary</key> <integer>0</integer> </dict> <key>PayloadDescription</key> <string>...</string> <key>PayloadDisplayName</key> <string>...</string> <key>PayloadIdentifier</key> <string>...</string> <key>PayloadOrganization</key> <string>...</string> <key>PayloadType</key> <string>com.apple.vpn.managed</string> <key>PayloadUUID</key> <string>...</string> <key>PayloadVersion</key> <integer>1</integer> <key>Proxies</key> <dict> <key>HTTPEnable</key> <integer>0</integer> <key>HTTPSEnable</key> <integer>0</integer> <key>ProxyAutoConfigEnable</key> <integer>0</integer> <key>ProxyAutoDiscoveryEnable</key> <integer>0</integer> </dict> <key>UserDefinedName</key> <string>...</string> <key>VPNType</key> <string>IPSec</string> </dict> </array> <key>PayloadDescription</key> <string>...</string> <key>PayloadDisplayName</key> <string>...</string> <key>PayloadIdentifier</key> <string>...</string> <key>PayloadOrganization</key> <string>...</string> <key>PayloadRemovalDisallowed</key> <false/> <key>PayloadType</key> <string>Configuration</string> <key>PayloadUUID</key> <string>...</string> <key>PayloadVersion</key> <integer>1</integer> </dict> </plist>
The shared secret is base64-encoded, so you can decode it with:
$ echo -n 'BASE64_ENCODED_SECRET_HERE' | base64 -d
Network Manager configuration
- Make sure you have network-manager-vpnc installed
- Click the Network Manager icon, select “VPN Connections”, “Configure VPN…”
- Create a “Cisco-compatible (vpnc)” connection
- Configure the connection settings as follows:
- Enter the “remote address” in the “Gateway” field
- Enter the “local identifier” in the “Group name” field
- Enter the shared secret in the “Group password” field
- To connect, click the Network Manager icon, select “VPN Connections”, and select the connection you just configured
Good luck and enjoy!
For Ada Lovelace Day this year, I want to share my appreciation for Dr. Marian C. Diamond.
In years past, I’ve saluted women in the field of computing, which is my field as well. Dr. Diamond, however, is a biologist. Her research includes “neuroanatomy, environment, immune functions, and hormones. In particular, she is interested in studying the effects of the external environment, aging, and immune responses on the cerebral neocortex.” She has, in her words, had a love affair with the brain for about 70 years.
I know very little about biology. The content and methods of her research are, frankly, beyond me, though some of her results have garnered popular attention. She has inspired me by demonstrating that rare combination of gifts: a deep understanding of a technical subject, and the ability to explain it to other people in an accessible way.
In her interviews, articles and lectures, many of which are available online, Dr. Diamond displays these gifts in abundance. Her skill and enthusiasm for both learning and teaching is unmistakable. After applying her gifts in the classroom for many years, digital distribution has now enabled many more people to see and hear her, through millions of YouTube views.
In 1960, she became the first female graduate student in UC Berkeley’s anatomy department, and was apparently given the job of sewing a cover for a magnifying machine. I can only imagine the persistence required to continue from there to become a recognized leader in her field. She has gone on to help many other students along their way, and was named an “unsung, everyday hero” for the support she provided to students outside of the classroom or lab.
As if that weren’t enough, she has also traveled to Cambodia to apply her expertise in helping children injured by land mines. She still teaches today, just across the bay from where I write this, and will turn 85 next month.
If you were building a digital container to store your personal data, what would it look like?
Personal data being information associated with you: your contacts, your photos, the web pages you’ve visited, the places you’ve been, the messages you’ve sent and received, and so on. In short, your stuff.
Here’s my personal wish list of technical requirements:
- It has to be made of free software, of course
- It must keep my data secure, while allowing me to share it when and how I want to
- It needs to handle a range of different data types natively, and be extensible to new types, from photos to real-time sensor data
- It should be able to collect my data from many different places where it is being created and stored
- It should have a rich API, so that I can create applications which access my data
- If I want to, I should be able to host it myself, on my own hardware, without compromising my ability to access and share it
Of course, this isn’t merely an academic exercise, as my new day job at Singly is about building exactly this type of system. With a technical team including Jeremie Miller of Jabber and XMPP fame, our goal is to develop a personal data platform which meets these criteria and more.
There’s a lot of work to do, but today, you can check out the code and run a locker of your own, which can sync in data from Facebook, Twitter, Google, Foursquare, Github and dozens of other services. It’s a bit of a bear to set up, particularly if you don’t already have API keys for these services, but that’s fairly normal at this early stage of development.
If you try it, or have thoughts about what we’re doing, please let me know in the comments.
Thanks to the tremendous growth of “social” applications over the past five years, we have our pick of services for collecting, saving and sharing our experiences online. We each have collections of photos, contacts, messages and more, spread across multiple popular services like Twitter, Facebook, LinkedIn, as well as many less popular services which address particular needs or preferences. We’re also producing a wealth of “exhaust data” through our browsing history, mobile sensors, transactions and other activity streams that we rarely if ever examine directly.
This ecosystem is becoming so complex that it’s easy to lose track of what you’ve created, shared or seen. We need new tools to manage this complexity, to make the most of the wealth of information and connections available to us through various services. John Battelle calls these “metaservices”, and points to growth in the number of connections between the services we use.
I expect that this next age of information tools will center around data rather than services. Data is a common denominator for these online experiences, a bridge across disparate services, technologies, social graphs, and life cycles. Personal data, in particular, has this property: the only thing that links together your photos on Flickr, Facebook, Picasa and Twitpic is…you.
So where’s your “data center”? I don’t anticipate the emergence of a single service where you do everything. There will continue to be innovation in the form of new and specialized services which meet a particular need very well. There won’t be a single service which is everything to everybody.
Instead, I foresee us wanting to track, save, use and control all of our “stuff” across the web. That’s why my new colleagues and I are working to make that possible.
There’s open source code available on github, a vibrant IRC channel (#lockerproject on Freeenode), and lots more I’d like to write about it. But it’s time to get back to work for now…