What “Britainthinks” of sexism
As I left the office yesterday, I passed a billboard at a bus stop near the Canonical office. In large, capital letters, it read “Career women make bad mothers”. It invites readers to “have their say” on a website called “Britainthinks!”, which I won’t dignify with a link. I say it stinks. Who on earth thought this would be acceptable?
Apparently, more than a few people took notice, as The Guardian reports that the ad will be withdrawn. According to the article, a representative from the agency responsible offered a non-apology, saying that “they were intended to spark a debate, and did not represent the opinion of the agency or the campaign organisers.” Whose opinion was it, then, and how did it end up all over London? (I saw a larger format version of the same billboard in a different location today) What must the meeting have been like where this originated? “Well, we thought about debating whether rich white men are poisoning the Earth, but decided it was better to go after working mothers instead. Sound good?”
This reminds me a bit of the BBC’s recent screwup, where they attempted to “spark debate” about whether gay people should be executed(!?), and then defended their actions as intentionally polarizing. The common pattern is disregard for the rights of a class of people, followed by blind excuses and justification. It’s no coincidence that the target groups are routinely subject to harassment by more privileged folk.